Instagram

PLAN

Feature consistent colour schemes using the same palettes

Have a theme (inspiration, tips and tricks, bts, before and after)

WHAT TO POST? (STORIES)

Show authentic moments from your day

Feature your products

Share customer testimonials

Create tutorials

Follow people and businesses you want to connect with

CAPTION

Tell a story (how the business was founded, how products were developed)

Keep it short (important messages at the beginning)

Consistent caption tone (emoji)

Include call-to-action

Tags and mentions

HOW?

Create eye-catching images

Create a single focal point (Use rule of thirds)

Use contrasting colours (Use props and backgrounds)

Use unconventional angles and perspectives

Make videos stand out

Keep it short and get attention early (first 3 sec, share the message at the beginning)

Work with sound off, delight with sound on

TOOLS

Text

Provide context

Use consistent colours with eyedropper

Pin floating words and stickers

Text only story

Stickers

Use mood or emoji stickers to show how you’re feeling. 

Select a sticker to celebrate a holiday or participate in an ongoing movement. 

Try a location sticker to tag your city or the location of your business. 

Select an interactive sticker to encourage engagement from your viewers. 

Use the food order sticker to help people order from your business. 

Draw

Use the brush tool to draw arrows that point to key parts of your photo or video or underline words to emphasize a point.

Effect and filter

Experiment different modes (boomerang, layout)

ENGAGE WITH CUSTOMERS

Poll and emoji slider

Question

MCQ

Support Small Business sticker

Mention others

Actionable texts

Use countdown for upcoming launch or announcement

Challenge

REELS

Add hashtags

Include a call to action

Remix