STORIES IDEAS
Before/after edits
Left/right polls
Do a tutorial series
Ask a question
Behind the scenes of a post
Alternative shots you didn’t post
Time-lapse of you editing/creating
Vlog what you are doing today
Take a mirror selfie
Repost a funny meme that’s related
Complain about something that is bothering you
Ask your friend something on camera
Post a song you are listening to on repeat
Post a related news article
Post a preview of your YouTube video
Post a review of a cool page you found
Post a review of something you just bought
Ask for advice/recommendations
Screenshot a DMs convo
Answers questions about yourself
Build relationships with large theme pages, post meaningful comments to their content. When you have built a good relationship start tagging them in your stories that fit the content they reshare.
Use Hashtags the right way, create a collection of hashtags on Hashtagstack.com, add 200-300 hashtags relevant to your niche.
30% less than 50K posts
30% 50 -100K posts
30% 100-500K posts
10% + than 500K posts
Then click on the select for me button
Use reels to increase your reach, you should make videos with a hook in the first 3 seconds. Add a call to action at the end of the video.
That's some of the strategies I've used to grow my pages.
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Use Instagram Poll In Your First Story of the day
• Why:- This doubled my story views from 200 to 400 many times.
2. Focus more on saves to reach explore page
Why:- When your post get more saves after few hours, that post goes to explore if it's similar to other people in your community.
3. Use Hashtags, According To your account size
Why:- Because if your posts get on average 50-60 likes don't use Hashtags that rank post with more than 250 likes. Then, you will have no chance to rank due to huge engagement Difference. So, use Hashtags wisely.
4. Most Reels with 500k+ likes, don't have Hashtags!
Why:- Similar to Tiktok, Reels don't really depend on Hashtags as they mostly depend on explore page.
5. Engage with other accounts or posts for 10-20 mins before posting.
Why:- Instagram wants more people to stay on platform, so before posting these things will give right signals to instagram.
6. Collaborations are the key in 2021
Why:- I nearly got 100-200+ Followers from doing collaborations last month.
7. Followers Don't matter but Targeted Followers do!
Why:- I have an account with 2,400+ Followers with more people interested in my journey than my other page with 4,000+ Followers. So, focus on Targeted Followers.
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After working with Instagram influencers and businesses with 30k- 500k+ followers and monitoring algorithm for 5+ years. Here are my tips for you to grow on Instagram.
Explore page reach depends on consistency and community. I see lots of people say that create unique content and that’s the mistake because explore page ranks relatable and similar. So, you need to create improved content for the same topic and then after you that with consistency. Then, you should post unique content. For Ex- At start, most meme pages post viral memes even though they are old because that helps with explore reach and then when they reach a level. They start posting new original memes.
Instagram lives are the best investment you can do to grow followers. Most users ignore Instagram lives but it’s the best. Celebrities and big influencers randomly accept requests from followers to join. So, you can most of the people are open to add others to Instagram live. That’s why when other creators in your niche go live. Join them and request to join them or you can connect with them in DMs and then go live on certain day. Instagram live is the way to get quick followers like user will click on your Instagram just after joining if you are dropping value in the live.
Instagram hashtags work best on single images. After studying 1000+ posts, all I can say that hashtags work best on single images and multiple image posts (carousels) rank better on explore page.
Use Instagram hashtags, according to no. of likes on your last 5 posts and no. Of likes on hashtags top 5 posts. If the difference is bigger than 50-70, then the hashtag is not optimised for your post. As, you don’t have the amount of engagement required for hashtag.
Create IG groups with your creator friends and loyal followers because that will help you with your content style. They will tell you what they liked about your new posts and what is missing. But they will join only if you show them that they are important to you and mean something.
Instagram reels go viral when you follow formats. Every niche on Instagram have a format for reels. You can easily notice that when you scroll through Rees. Research and find that format, then create Reels consistently within that formats with value.
Instagram IGTV is dead, you will end up getting less engagement. Instagram has neglected this feature as you can see their is no updates and news regarding this feature.
Collaborations are must! We all know organic reach on Instagram is a Problem but I think building connections with other creators and then collaborating for posts will help you a lot. While shoutouts don’t seem to work, collaboration posts help a lot because I myself grew 500+ followers in a day with 1 collaboration with big creator in my niche. So, collaborations are must!
Instagram Bio is better when it’s short because then people will move to your posts section faster and that posts will make them follow you not that long bio.
Make your content easy to understand for even a 10 years Old child. Then, always make your caption focus on the reader like use “you” instead of “I” because “I” makes people feel they are out of conversation and it’s not about them.
To keep your account safe, run Instagram ad for one-time because you will get access to Facebook business help centre and then you can talk to Facebook employee if something is wrong with your Instagram.
Consistency is really important because on most of the accounts I saw that posts started reaching more people through home when I was consistent.
Here are few more Instagram tips I wish I knew earlier. And If you haven’t read 1st part- catch it here . Now, let’s see what you need to know
Focusing on explore reach will ruin your account. But why? Most of us focus on growing followers and explore page helps with that but understand that to reach expo don’t focus on explore reach. Start focusing on “home” reach and study which post reached more followers because the most reached post is the type of content you need to post to reach explore page because once Instagram sees your existing audience is loving it, they will promote your post to relatable audiences!
Shoutout-for-shoutout or paid shoutouts are a waste of time if you are doing it with wrong circle of people. Lots of people do it like you have 1,000 followers and me too let’s do a SFS. But let’s see you have a trusted audience and you have him 10-20 followers but his followers don’t trust him and you grew 0 followers because of that! Same in case of paid shoutouts, you need to find trustworthy people not number worthy!
Instagram Ads are must! Like check r/Instagram literally 100-1000s are complaining about glitches, account removal and other stuff. To never get into troubles like that, run Instagram ads because once you run that you have access to Facebook business Center and through that you can talk to Facebook’s employee 1-on-1.
Instagram hashtags will not help you grow even if you rank on them because Unless the hashtags are being searched by people and followed by enough people to see your posts. You will not see the results you want!
Instagram said use only 3-5 hashtags, so should you? No way, ranking on 1 hashtag with 100k posts will not help you get more likes than 10-20. It’s not about the number of hashtags you use, it’s about what hashtags you are using, like using 30 hashtags will help you increase the probability of ranking on a hashtag you used. You just need to focus on the hashtags set because 30 or 5 doesn’t matter but the probability will help!
I wish I knew that a lot of people will tell me that it’s all about finding target audience and creating valuable content to grow followers but no one will ever tell me how to do that? Not many gurus are teaching about how to find, they are just telling find one. Once you realise that you are to late. To find the audience, you need to conduct market research like scroll through industry hashtags, finding right comments in the posts, and studying explore page with a new account. After that you will have an idea about your audience and what type of content they want to see!
Instagram reels are not organic, create a new account on TikTok was Instagram + 3 original videos and post to TikTok and reels at the same time. You will see more reach on Tiktok and little to no reach on reels. Why? See Instagram reels section is filled with TikTok reposts and TikTok creators are going viral on the platform. How and why? Because the reels algorithm prefers TikTok formatted content ( the type of content that goes viral on TikTok). So, you need to create TikTok formatted content means creating original content with TikTok sounds, trending TikTok topics in your niche. Secondly, to grow with reels, try to build an audience first through engaging on the platform first because that will help you to get reach from algorithm you need.
Re-sharing content on other platforms like Pinterest and Reddit is one if the best way to get instant followers.
Instagram story views are controlled by two metrics:- navigation and interactions. In story insights you will see navigation and under that you will see 4 metrics ( back, forward, next story and excited) forward means the viewer moved to your next story and next story means he/she/they are viewing someone else story. So, when forward and the next story is high, Instagram will push your story to more followers as you are keeping the user in story tabs and that's what Instagram wants to keep the users engaged. Secondly, interactions like profile visits and poll clicks give algorithm signals to push stories to more followers. So, you need to create stories worth a profile visit, not worth an exit from the stories tab, and lastly use Instagram polls and stickers to get more interactions.
At last, I wish I knew that people will judge me for the number of followers I have without asking about what I do!
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